These days, the world has gone online. According to recent studies, the largest percentage of customers uses the internet to search for local businesses while B2B buyers first look for companies online. If you are starting a business and you want it to be successful, you have to follow the trend and ensure that it has an online presence. Creating a website has been made easier by the many website creation tools available today. Due to competition, you have to ensure that you create a responsive, user-friendly, accurate and easy-to-find website. The following are the tips for building a great website.
• Get the domain name
This is one of the most important features of a website. The domain name is the name that you will give your site. For you to get the right to use a particular domain name, you need to pay a certain annual fee to the domain registrar. Apart from the title, you also need to choose a top-level domain, also called the TLD. It is usually found at the end of the domain name (.com, .net, etc.). You need to avoid the common mistakes such as trespassing on another person’s protected name.
• Choose a web host and create an account
A web host is a group of computers where all the information about your website will be stored so that the public access it any time. Since you are starting something new, hosting your own site will be quite expensive. It is therefore advisable to hire an external host such as a shared or a dedicated host. Consider the reputation and the quality of services offered before choosing a host.
• Design the web pages
A good website has multiple pages that support each other and is related to the business. For example, you can include the home page, contact page, the detailed catalog of the products or services that you offer and also a section of the company updates. Each of these pages should include a call to action, such as the buy this or the contact us section.
• Testing the website
Do not be in a rush to announce that your site is on the web before you are sure that it is functioning well and can be supported by various browsers such as opera mini, Firefox, internet explorer, Microsoft Edge, and many others. Test it by clicking through each page, check whether the images are links are correct and whether it has a smooth format. It might be, but it is worth it.
• Set the payment system
This step applies to the businesses that are doing affiliate marketing or selling products and services over the internet. The easiest ways of adding the “buy now” option is using e-commerce software.
• Market the site
Now that the site is ready, you can get it noticed and inform the public what is going on in your company by submitting it to the search engines. Remember that you have to verify that the account is yours. Create a webmaster account at the search engines, prove that the account is yours and then submit. Consider marketing your site in various social media sites to increase audience and reach as many clients as possible.